MindSign Neuromarketing is a company from San Diego that has begun to study subject's brains while they watch movie trailers to analyze their response to the marketing stimuli.
-Emotional branding:
The Coca Cola can/bottle uses colors as a form of emotional branding. The red and black demonstrate power, while the yellow shows happiness. The bubbles painted on the can and the silver stripe also give an uplifting look.
-Branding/creating a culture around a brand:
Air Jordan sneakers were first developed by Nike for NBA legend Michael Jordan. Now they have become arguably the most recognizable and worn sneaker in the United States. They have moved from just basketball shoes, to casual sneakers and even cleats. Currently there are over 45 various types of Jordans on the market.
-Narrowcasting:
Pay Per View is an example of narrowcasting. As the name explains itself, only audience members who agree to pay a certain fee will be able to watch the programming. Boxing is notorious for having the majority of their large fights broadcast on Pay Per View.
-Rhetorical Marketing:
A huge part of rhetorical marketing is celebrity endorsement. A good amount of audience members (probably not the smarter ones) often want a product simply due to the fact that some famous claims to use it. For example, the Call of Duty commercial that has a lot of celebrities like Kobe Bryant and Jay Leno playing the game in real life is an attempt to get people who follow them to buy the game.
-Under the Radar Marketing: Mainstream marketing includes radio, television, and print. One example of under the radar marketing is viral videos. These are usually amatuer-made videos that start off on youtube or other video websites that could potentially lead to fame or recognition for those in the video. One example of this is the Numa Numa dancer.
-Across Media Marketing: This is one of the more popular marketing techniques. One example is how television commercials and shows promote Facebook. However, you must go on the internet and sign up to be a user of Facebook.
-Guerilla Marketing: This tactic can be often controversial, as it is usually unexpected to the potential customer. One example of guerilla marketing is how Volkswagen put a sign reading "I wish I were a..." with a picture of a Volkswagen GTL, hanging over every spot in a parking garage.
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